Home is Where the Heart is ...
We Guide our clients through the complicated process of selling their home with our 4 Phase Selling Process to move them to their next destination.
Home Seller Guide
Phase One: Discovery
Defining A Win
– Outlining your objectives
– What is your motivation?
– What is your ideal moving date?
– Where are you moving?
– What is most important to you?
Knowing The Market
– Market Dynamics: Macro v. Micro
– Market Forces: Supply v. Demand
– The Numbers: Where is the market going?
– Analysis of on the market, under contract, sold properties
The Strategic Plan
– Outline features and benefits
– Determining your key differentiators
– Establish target market and buyer profile
– Our buyer attraction strategy
Phase Two: PreLaunch
Listing Details
– Complete documentation & agreements
– Discuss property improvements
– Our staging strategy
– Photography and media
– Working backwards from launch
Preparing for Launch
– Property launch materials
– Traditional advertising
– Our digital plan
– Social media strategy
– The Kingston Lane advantage
– Open house strategy
– Direct mail and community approach
Phase Three: Launch
Introducing The Property
– Launching the marketing plan
– Identifying your potential buyer
– Showing the property
– Monitor interest and feedback
– Weekly reports, updates, & strategy
– Adapting to changes in the market place
The Negotiation Process
– Collect written offers
– Deep offer analysis
– Strategically respond to offers
– Negotiate to optimize price and terms
– Our multiple offer process
– Back up strategies
Phase Four: SOLD
The Closing Process
– Execute the contracts
– Complete disclosures
– The contingency periods
– Fulfill duties & responsibilities
Closing
– Transitioning from the property
– Final documentation
– The final 10 days
– Closing and celebration
Working Together Again
– Following up & keeping in touch
– Second homes & investment properties
– Providing resources
– Feedback, testimonials, & referrals
– Our raving fan process