Home is Where the Heart is ...

We Guide our clients through the complicated process of selling their home with our 4 Phase Selling Process to move them to their next destination.

Home Seller Guide

Phase One: Discovery

Defining A Win

– Outlining your objectives

– What is your motivation?

– What is your ideal moving date?

– Where are you moving?

– What is most important to you?

Knowing The Market

– Market Dynamics: Macro v. Micro

– Market Forces: Supply v. Demand

– The Numbers: Where is the market going?

– Analysis of on the market, under contract, sold properties

The Strategic Plan

– Outline features and benefits

– Determining your key differentiators

– Establish target market and buyer profile

– Our buyer attraction strategy

Phase Two: PreLaunch

Listing Details

– Complete documentation & agreements

– Discuss property improvements

– Our staging strategy

– Photography and media

– Working backwards from launch

Preparing for Launch

– Property launch materials

– Traditional advertising

– Our digital plan

– Social media strategy

– The Kingston Lane advantage

– Open house strategy

– Direct mail and community approach

Phase Three: Launch

Introducing The Property

– Launching the marketing plan

– Identifying your potential buyer

– Showing the property

– Monitor interest and feedback

– Weekly reports, updates, & strategy

– Adapting to changes in the market place

The Negotiation Process

– Collect written offers

– Deep offer analysis

– Strategically respond to offers

– Negotiate to optimize price and terms

– Our multiple offer process

– Back up strategies

Phase Four: SOLD

The Closing Process

– Execute the contracts

– Complete disclosures

– The contingency periods

– Fulfill duties & responsibilities


– Transitioning from the property

– Final documentation

– The final 10 days

– Closing and celebration

Working Together Again

– Following up & keeping in touch

– Second homes & investment properties

– Providing resources

– Feedback, testimonials, referrals

– Our raving fan process